Your goods and services must effectively catch the customers’ attention.
 

Your distinctive and not- deceptive signs convey an attractive and reliable message that distinguishes your goods and services, your business, and yourself from your competitors.
 

For this reason, they must be unique and exclusive. That is why they must be registered as trademarks.
 

The less descriptive the sign, the stronger the trademark is. So, be creative, as well as not misleading.